No offense, forgive me, I'm not telling you who read, but the average population, in particular the Italian one. Certainly in this basket of people we both you and I, but it is hoped that each of us try to meet this series of episodes in the fewest possible.
A few years ago now, when understood in front of a window - real or virtual is - the first thought that comes to mind seeing an offer is "... but I am taking the piss?" I am unlikely to say "ah ... interesting!" which instead should be granted.
I mean, let's be serious ... the law of demand and supply no longer exists, at the expense of a law of the 90th. Law that can only be learned when one realizes that the new trinket you could have a different brand, with more services and more functionality, equal or lesser price. This idea that makes everyone aware of their own stupidity is usually cleared by the constant bombardment of advertising, radio, on billboards or on monitors affixed above the scaffolding of the buildings under renovation.
To avoid this, we need to be a bit 'more rational than usual and we must learn to weigh well what we read or hear.
Example? Let the deals hyper: 25% discount on the next shopping! Ok ... First, it is 20%.
not believe it? You take an article from € 100 today, I pay 100 (not 75), the next time you take an article and does not pay € 25. There you get here? You spent 100 and 125 you bought, eventually find a 20% discount, not 25.
... not to mention that the coupon on that benefited be added, will be among the cows come home in September and the intersection of Jupiter and Saturn in October, with queues at the cash coming in the lane fruit juices and prices that will be silently soared 5%. ... And do not try to forget the home advantage card!
This was a simple example, but there are worse, from the legendary label "new formula" to get a 20% increase on the price to the "pro-vitamin-deputy mayor" until you reach the top when you read on the packaging scrittina "more aggettivo_a_caso $ $ ": but what else?! ... To what? ... Especially if I was fine before because now I have to improve it?!
Porcomondo I dare say.